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Would it also make sense to add a step that makes you think about the way data professionals become the ‘UI’ for any given valuable data product? Not being one myself, I’ve been handed products by professionals who say, “this is awesome” and take off with follow on comments like, “I sent the [fill in the blank] report to you, it’s in there, you’ll figure it out, etc.” I’ve also been handed reports where the person drags me through it and educates me a bit on how to use it and why it’s an important product. In the latter case, not only did I become dangerous enough to use a product, but I also became more of an advocate for the use of data itself. I would recommend the latter (becoming the ‘UI’ for your company’s data products) over the e-mail diplomacy approach.

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