Every day I open the news, I see another layoff. In the last few days that has been OpenDoor, Stripe, Chime, not to mention hiring freezes across the board. It is no secret that tech is sailing into headwinds, but it seems more likely those headwinds are hurricane force and they will be sustained. If you’re like me, that creates a lot of unease, not just about what it means for 2023, but what it means for investment in things like data product. Now, more than ever, we’re going to be faced with the question “is this really the highest priority?” We might have gotten away with squeezing this work into the margins a year ago, but that will no longer be good enough as we sail into this storm.
“Important isn’t enough. Is this product going to help keep the business around for the next 5-10 years? Then say so.”
Love this framing - headwinds or not, we should be encouraging (or dare I say evangelising) our sponsors and customers to be seeing the world through that lens 👏