Have a question: Often we talk about qualitative and quantitative analysis. What about if there is hardly any synergy between both of these analysis? Should PM teams always follow what data is telling them? How do you suggest a team should proceed in this scenario?
Great article!
Have a question: Often we talk about qualitative and quantitative analysis. What about if there is hardly any synergy between both of these analysis? Should PM teams always follow what data is telling them? How do you suggest a team should proceed in this scenario?