If you’ve ever heard an executive ask “How will we know if it is worth it?”, you’ll also remember the uncomfortable silence and blank stares around the room. Slowly, people start to offer up suggestions, “we’ll have saved this much money” or “we’ll be able to do something new we couldn’t before.” Inevitably someone says, “it is just the right thing for us to do.” The meeting ends, usually with an agreement to come back at a later date to answer the “worth” question. Sometimes this sounds like “we need to find our north star.”
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